Archive for February, 2015

Cadbury Creme Egg gets romantic with flirting billboard

Posted on: February 17th, 2015 by admin No Comments

Creme Egg flirt board

Ever been chatted up by a piece of large format ooh advertising? No? That’s a pity, but to tick that particular line off your bucket list then just head down to Lansdowne Road or Grand Canal Dock Dart stations. There’s a Cadbury Commuter Square located in both and its handing out compliments like confetti at a wedding (not that we’re suggesting you should marry the said billboard). The fun is of course focused around Valentine’s Day and targets general commuters and match goers alike.

The specials are part of the current Crème Egg campaign were organised by PHD and PML. See a video of the flirting billboard in action here.

Huawei launches first ooh campaign in Ireland

Posted on: February 17th, 2015 by admin No Comments


Huawei Technologies has introduced a new vision of smartphone design with the Huawei Ascend G7. To promote its new premium smartphone, Huawei launched its first ooh campaign in Ireland.

Planned by Clear Blue Water and PML, Huawei ran a targeted campaign on 48 sheets and dPods in cycle 3 and 4, as well as 6 sheets. The creative in the campaign emphasises the high-end quality of the 5.5” screen on the Ascend G7, using the copy line ‘Big world. Bigger window’. It has a rear-facing 13MP camera and front-facing 5MP camera, so whether you’re recording a HD video, capturing a stunning portrait or taking a panoramic selfie, Huawei’s new smartphone delivers every time.

Belvita Bus helps commuters on the go

Posted on: February 17th, 2015 by admin No Comments

Belvita Bus

Belvita ran an unusual but very welcome ooh special in cycle 3 to promote Belvita’s new Tops Chocolate Hazelnut breakfast bars. A Belvita Bus ran Monday to Friday every morning for for two weeks, offering people a free lift into the city centre.

The fully wrapped double deck bus clearly stood out on the busy streets of Dublin thanks to the bright and sunny Belvita creative. Promotional staff on the bus also handed out Belvita breakfast bars to passengers on the bus and people waiting at bus stops, brightening up peoples’ mornings and showcasing Belvita as a good choice for breakfast on the go.

Belvita are also running sound jack and dispenser specials on Adshel in cycle 4. Installed by Eclipse Media, the sound jack specials allow passers-by to plug their headphones into the Adshel and listen to a choice of three different songs, with a sound jack for each song. The songs are Daydream Believer, Wake me up Boo and Walking on Sunshine – a sure way to create that feel good feeling in the morning among commuters! This musical special also further highlights Belvita as an ideal morning snack for commuters.

As commuters are a key target audience for breakfast on the go, the Belvita Bus was accompanied by a wider ooh campaign. Planned by PHD and PML the Belvita campaign also ran on Transvision, Adshel and Commuter dPods.

Mars gets ready for Easter with MaltEaster special

Posted on: February 6th, 2015 by admin No Comments


Pictured above L-R: Niamh Daly (PML), Aisling Hogan (Mars), Gemma Gilmore (Mediavest), Joanna Cawley (Irish International), Katharine Buckley and Laura Noble (Clear Channel)

Mars is getting ready for Easter by running an innovative ooh special for MaltEaster, the seasonal Malteser chocolate bar.

Planned by MediaVest and PML, a dispenser was installed into and Adshel on Leeson street where MaltEaster Bunnies were dished out every four minutes. Passers-by simply had to press the Bunny button and wait for their Malteser treat to arrive! Eclipse Media installed the dispenser special.

This special was accompanied by a wider ooh campaign, including T-Sides, Commuter and Retail dPods.


Company Announcement

Posted on: February 2nd, 2015 by admin No Comments

Darren Picture

PML Group is pleased to announce a key management promotion effective today, Monday 2nd February 2015.

Darren Greene, the General Manager of PML has been promoted to the role of Director of Poster Management.

With over ten years’ experience in out of home advertising and in various roles within PML Group, Darren brings a wealth of knowledge and insight to his new role and further enhances PML Group’s client service and campaign management offering.

Jimmy Cashen, Managing Director, PML Group remarked ‘We are delighted to be strengthening our Management Team further by welcoming Darren to the board. Darren has demonstrated excellent leadership and communications skills and has forged strong relationships with his client service team, with all departments within PML Group and with our clients. He is a very dedicated team leader and has made an enthusiastic contribution to our success to date and will be an integral partof our planned development into the future.’