Archive for January, 2015

Gas Networks Ireland rebrand

Posted on: January 13th, 2015 by admin No Comments

Gas Networks Ireland

Bord Gáis Networks is now called Gas Networks Ireland and the company is running nationwide 48 Sheets and Adshel to communicate this to the 670,000 homes and that are supplied with natural gas. Roadside’s combination of rapid coverage build and repetition through frequency makes it the medium of choice for launches and rebrands.

The “Always On” posters by Rothco feature the 24-hour emergency number which remains the same 1850 20 50 50. Irish language versions were posted on panels in proximity to gaelscoils identified by our proprietary Pinpoint mapping software. The campaign was planned by Carat and PML.

Low Cost Holidays beating the January blues

Posted on: January 7th, 2015 by admin No Comments

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With people now returning to work after the Christmas break, Low Cost Holidays have beaten the January blues with a colourful campaign that encourages potential consumers to book their summer holiday at a great price.

Using such copy lines as ‘Don’t go high cost, go lowcost’, the online travel agent is running a strong ooh promotion and the vibrant creative includes a variety of holiday destinations. Planned by Havas Media and PML, Low Cost Holidays is running a domination at Pearse St Station, displaying on CommuterPoints, 96 Sheet and backlit panels on the escalators by the station platforms.

Low Cost Holidays also ran an experiential promotion at Pearse Street Station on Monday 5th January. As commuters made their way through the station en route to work, they were greeted with alcohol free “cocktails” and a mocked up beach to remind them that now is a good time to book a holiday. Promotional staff were also giving out a discount code to passers-by, which was available to use on the Low Cost website from 6th – 11th January.

Low Cost Holidays have certainly brightened up the New Year with this colourful campaign and have us all in the mood for a holiday!

More than a quarter of Dubliners intend to change car in 2015

Posted on: January 6th, 2015 by admin No Comments

Cars 2015

The latest iQ research from PML Group reveals that 29% of Dubliners intend to change their car in 2015, with the majority intending to buy a used car rather than a new one.

The research, conducted by Ipsos MRBI on behalf of PMLG, highlighted that 21% of the total respondents plan to purchase a used car in 2015, while 8% said that they plan to purchase a new one. Used cars proved to be more popular than new ones across all age groups in PMLG’s research, with 17% of respondents aged 45-54 saying they plan to buy a used car and 10% in the same age group plan on buying a brand new car in 2015. Unsurprisingly, younger people are less likely to purchase a new car with 4% of 16-24 year olds saying they plan to buy one, while 22% intend to buy a used car.

Used cars appear to be becoming increasingly popular to buy, as 2014 figures from Motorcheck.ie revealed that used car sales, which had remained relatively unchanged for the past number of years, increased by almost 50,000 last year. However, new car sales finished on a high in 2014 with 96,254 new cars sold. According to Motorcheck.ie, that is more than 22,000 extra registrations than in 2013, or an increase of 30%.

As a whole Irish car sales for new and used vehicles were very high in 2014 and it is expected that this trend in car sales will continue into 2015. PML’s iQ research indicates that people aged 25-34 will be most likely to buy a car in 2015, as this age group was the highest percentage at 38%.

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