Archive for December, 2014

Tourism and Travel research reveals that ‘staycations’ are popular amongst Irish people

Posted on: December 17th, 2014 by admin No Comments

Tourism & Travel montage

New research carried out by PML Group indicates that 62% of Irish people would definitely consider holidaying in Ireland over the next 12 months.

As part of PMLG’s Focus research series, the study concentrated on the tourism and travel sector and was carried out in conjunction with Ipsos MRBI. The study revealed that adults aged 45-54 were most likely to have a ‘staycation’ in the next 12 months, with 84% saying that they would definitely consider holidaying in Ireland. July was the overall favourite month to go on holiday, followed by June and September as the second and third favourites.

When asked if they would consider visiting Northern Ireland within the next year, 79% of respondents said they would possibly or definitely consider a trip to NI. Belfast came out as the top place to visit in NI, being most popular amongst people aged 16-24. Giant’s Causeway was another popular destination to visit, with 42% of people saying they would definitely consider visiting and it was most popular among 25-34 year olds. Derry, Fermanagh and Tyrone and Sperrins were other top Northern Ireland areas that respondents would consider visiting.

When planning a short break or holiday in Ireland, 50% of people have used the Trip Advisor website, followed by Discover Ireland and Discover NI at 44% and 28% respectively.

When asked about travelling abroad, 25% of respondents said that they had visited the UK in the last 12 months. 19% had travelled to Spain and 13% had visited France, with 8% visiting Italy and Germany respectively. 7% of respondents also said that they had been to America in the last year.

When travelling abroad, more males (58%) than females (49%) are aware of pre-paid foreign currency cards.

In terms of airlines, Ryanair came out top when it comes to changing for the better while Aer Lingus is seen by the public as number one for customer service.

Bulmers Christmas lights are back

Posted on: December 17th, 2014 by admin No Comments

bulmers2

Pictured above (L-R) is Bulmers’ Christmas Lights campaign from 1998 and the 2014 Bulmers campaign

Bulmers sent Season’s Greetings this Christmas with the return of its festive lights special on out of home.

The illuminated special on 48 Sheets centred on a Bulmers apple tree decorated with festive lights. The Bulmers tree is a popular creative piece that has been used in outdoor campaigns since the late 1990s and this Christmas special looked great on the streets due to the strong creative, which was made all the more eye-catching through the illumination on the poster.

Vizeum and PML planned this outdoor campaign for Bulmers and the illuminated 48 Sheet specials ran in Terenure and on Clanbrassil Street.

Cadbury Unwrap Christmas

Posted on: December 17th, 2014 by admin No Comments

Cadbury Xmas

Cadbury is unwrapping joy this Christmas with an outdoor campaign that highlights the variety of chocolate treats Cadbury has available for the festive season.

Planned by PHD and PML, this is the first Christmas campaign that Cadbury has ran in Ireland. As Main Shoppers and commuters are key target audiences for Cadbury products, the campaign is running on dPods, Purchase Points and Adshel.

The creative for this campaign includes festive Cadbury treats bursting out of a wrapped box, encouraging potential consumers to ‘Unwrap Joy this Christmas’.

O2 brighten up the streets

Posted on: December 17th, 2014 by admin No Comments

O2 Xmas

O2 is promoting their mobile offers this Christmas with an ooh campaign on 6 Sheet formats, which include diecut specials on Adshel.

Planned by MediaVest and PML, O2 is advertising its deals on smartphones and Pay As You Go plans and running on Adshel and Metropanels. A key part of the poster design is diecut, where star shapes have been cut into Adshel posters so that they light up on the streets in the evening.

The diecut element helps to strengthen the impact of the O2 campaign on the streets as it further draws the attention of passers-by, thus highlighting their Christmas offers to potential consumers.

RR Donnelly worked on the creative for this campaign.

Engage

Posted on: December 12th, 2014 by admin No Comments

Engage is PML’s monthly update on the out of home advertising market in Ireland. Click on the links below to view current and previous issues of Engage. To add your name to our Engage mailing list please e-mail james@pmlgroup.ie

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