Paddington Bear is back! The film Paddington hits cinemas on November 28th and Studiocanal are running an extensive ooh campaign to promote this classic children’s book character debut on the big screen.
Planned by Media Bureau and PML, the Paddington campaign is running on Adshel, 48 sheets, 96 sheets, Citybox, dPods and Purchase Points. As families are a key target audience for this campaign, running on such formats as Purchase Points and retail dPods is a very effective way to target this market.
The campaign is also on display on Adshel Vinyl Wraps and the Green Screen at St Stephens Green, which strengthens the presence of the colourful creative on the streets.
We don’t know about you, but we’re booking our tickets to go see Paddington right now!