Archive for October, 2014

BuyAndSell.ie flog new website

Posted on: October 23rd, 2014 by admin No Comments

BuyAndSell.ie

BuyAndSell.ie recently re-launched their online shopping website and promoted their new site through a fun and witty out of home campaign.

Planned by Clear Blue Water and PML, the campaign includes posters  styled as personal ads with a BuyAndSell twist. The creative by Dynamo consists of such copylines as ‘Old Volks seeks caring home’ alongside a photo of a vintage Volkswagen, and ‘Clubs seeks swingers for a good time’ beside an image of a set of golf clubs.

We really like this witty campaign from BuyAndSell.ie, which also clearly promotes the fact that users can place their ad for free on the BuyAndSell website.

Commuters were a key target audience for this campaign and a variety of roadside and transit formats were included in the promotion, such as Lower Rears, City Impacts, Adshels, CommuterPoints, 48 Sheets and Transvision screens at Heuston, Connolly and Pearse St train stations.

A recent study by global ooh association FEPE international revealed that out of home advertising plays a major role in driving consumer response and action. The research, conducted by Future Foundation, found that 79% of consumers take action after seeing an ooh ad.

Dublin welcomes One Young World

Posted on: October 10th, 2014 by admin No Comments

 

OYW 2

The One Young World Summit 2014 took place in Dublin from the 15th to 19th October and PML Group were delighted to be supporting the summit this year.

The global summit was of significant importance to Dublin, as there were more than 1,200 delegates from 196 countries attending OYW Summit 2014. The delegates were between 18-30 years old and during the summit they debated, formulated and shared innovative solutions for pressing issues that the world faces.

Each year world leaders act as One Young World Counsellors at the summit and this year’s summit line up included Sir Bob Geldof, Kofi Annan, Wikipedia Founder and CEO Jimmy Wales and former President of Ireland, Mary McAleese, to name a few.

To promote OYW’s arrival into Dublin, Havas Worldwide and PML planned an extensive ooh campaign. 6 Sheets, 48 Sheets, Supersides, MegaRears, Super Rears, Transvison, dPods, Metropoles and Luas Columns were formats included in the campaign, all promoting the fact that Dublin welcomed One Young World to Ireland for the 2014 Summit.

Thanks to Clear Channel, Exterion Media and JCDecaux for providing the outdoor formats for the One Young World campaign.

The Davy Select pension

Posted on: October 8th, 2014 by admin No Comments

 

Davy 2

Davy recently promoted the Davy Select Pension, using creative by Javelin that conveyed Davy Select as the quality choice when looking for the pension that’s right for you.

The creative in the campaign included a diamond on the right hand side of the poster that was held up by a tweezers, similar to how a jeweller would inspect a diamond when its quality is being valued. Opposite the diamond on the poster was the text ‘The Davy Select pension’, emphasising the idea that Davy is a top quality company and can be trusted if you choose them as your pension provider.

The ooh campaign by PHD and PML ran on Admobile and 48 Sheets, and City Impacts in main urban areas.

CONNECT