Radio continues to exploit its obvious synergy with out of home and FM104 are the latest station to feature on the streets of Dublin. Transport formats were the main elements of the current activity, in the form of Forward Stems, Lower Rears and internal transit panels. Metropoles were also displaying the Strawberry Alarm Clock themed creative.
Carat and PML were responsible for the planning and buying of the campaign.
Radio has increased its investment on out of home by over 5% in 2014. Other stations that have been active this year include 98FM, Today FM, Newstalk and RTÉ Radio 1.
Gum Litter Taskforce launched their 2014 awareness campaign on a sunny Grafton Street on May 21st. The ‘Bin it your way’ campaign, in its third year, aims to educate and bring about behaviour change in the public’s disposal of chewing gum across Ireland.
The launch was attended by Dublin’s Lord Mayor Oisín Quinn along with business representatives and the GLT team.
Out of home advertising will again play a major role in the campaign and some of the ambient formats to be used in the campaign were also on Grafton Street for the launch photo call.
48 Sheets, 96 Sheets, 6 Sheets, Forward Stems, Mega Squares, Super Rears and City Impacts are all part of the cycle 11 burst, planned by PML and MediaVest. Focus Advertising are behind the creative work.
Last year’s Gum Litter Taskforce campaign recently picked up the Grand prix in PML Group’s annual Poster Impact Awards. It was the top recalled campaign among over 1,000 researched by PML Group in 2013. Representatives of all the companies behind the campaign were presented with the awards at a reception in Dublin recently.
Galaxy are using out of home media to promote the launch of the Galaxy Style Exchange.
The Galaxy Style Exchange is an invitation to style-savvy women nationwide to upgrade their wardrobes by exchanging stylish items of clothing and accessories with friends. The initiative is inspired by the ‘swishing’ movement, which is currently taking the UK by storm. This is the organised act of up-cycling your look by swapping quality but unworn items with friends and style lovers alike. Parties must willingly give an item to participate in the transaction, and once they have, they are free to choose a ‘new to them’ item.
The centrepiece of the campaign are two wrapped bus shelters on Pearse and Camden Streets incorporating special Adshel 6 Sheets showcasing outfits from the shop. Edelman and the team at Siopaella delivered the looks that went into each of the six sheet specials. The accompanying tagline reads “Next Stop – A Whole New Wardrobe”. Other ooh activity includes Adshel in Dublin and other urban areas, city centre Metropanel 6 Sheets, dPod digital screens in Dundrum and Pavilions shopping centres and Dublin Bus Super Rears.
The campaign is planned by MediaVest and PML with creative by Irish International.
Pictured at the Camden Street location of the Adshel unit are Laura Noble, Clear Channel, Niamh Daly, PML, Aisling Hogan, Mars and Ella de Guzman, siopaella.
While the sun might not be shining today, PepsiCo are certainly getting into the summer spirit with this bright and cheery out of home campaign for Tropicana.
Recognised as a ‘goodness on the go’ drink, the plan for this campaign includes a variety of formats in public transport areas, such as Transvision at Connolly Station, backlit units in Pearse Street Station, Luas columns and Adshel vinyl wraps.
Product sampling was also integrated into the campaign with bottles of juice handed out at key transport hubs, such as Connolly Station.
The campaign was planned by OMD and PML, and the creative by Irish International.